VWB Blog Here’s the thing: if your bottles look generic, people are going to think your brand looks generic.
Since people make snap judgments based on visual cues, it’s important to select beverage packaging that makes a memorable impact. If you provide customers with a visually distinct design, they’ll more readily remember it.
You might have a dream project in mind but aren’t sure where to start. Allow us to offer a few beverage packaging ideas to get the ball rolling!
Eco-Friendly Packaging
Investing in eco-friendly packaging options is a great way to make a beverage stand out from competitors and increase sustainability. Utilizing biodegradable, renewable, or compostable materials is a great way to prioritize environmental health. Utilize:
- recycled kraft paper
- reusable labels
- strawless lids
These can also be a great way to create a sustainable, eco-friendly package. Producing containers from recycled materials, such as recycled PET and glass like these glass bottles for wine can reduce the waste created in the beverages life-cycle.
Innovative Bottle Shapes
Innovative bottle shapes are a great way to shake up the beverage packaging landscape. Companies can quickly develop customer loyalty and appeal by offering unique bottles that set them apart from the competition. A wide array of bottle shapes can be implemented, ranging from modern and sleek bottles to vintage-inspired styles.
Bottles can also be used to create a variety of beverage packaging options, such as:
- stadium Cups
- funnels
- oddly-shaped bottles
Creativity is key when it comes to the bottle shapes themselves cleverly designed bottles can focus attention and ultimately increase sales.
Functional Packaging
Many successful beverage companies think beyond the basic packaging needs of their products. They consider designing packaging that adds to the overall product experience. Functional packaging ideas range from a variety of creative packaging ideas.
For example, modern packaging designs might include:
- cup holders
- carrying straps
- breakaway packaging
- interactive packaging
Many beverage companies are developing containers that are more advanced and resilient than ever before. This includes:
- single-serve containers
- pre-filled containers
- convenient closures
Ultimately, beneficial packaging is not all about the design but rather how functional it is for consumers. Functional packaging options paint a complete picture of the customers beverage choices and how they consume them.
Customized Art Labels
Beverage packaging can make a dramatic statement with customized art labels. Personalized artwork on your labels will attract the attention and interest of any beverage company, whether you are a:
- home brewer crafting beer
- vintner bottling exquisite wines
- distillery offering small-batch spirits
Descriptive text and visually appealing graphics can be tailored to reinforce the beverage’s unique characteristics. This of which allows for the customization of art labels with a variety of:
- colors
- images
- shapes
The packaging art should be unique and eye-catching enough to perform and convey the message of the product, resulting in a unique and well-branded image. Together with a special font selection and placement, a potential distinction is made between regular items and the high-quality beverages you create.
Consider These Beverage Packaging Ideas
Beverage packaging come in all shapes and sizes. The possibilities are endless. By utilizing new and exciting packaging ideas, businesses can set themselves apart from the competition, draw in customers, and increase overall sales and profits. Try it now and see the difference creative thinking can make!
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