In today’s day and age, it’s hard to find an individual in any urbanised country who has not used the internet or digital technologies on a day to day basis. We use these technologies for a wide range of functions, up to and including communicating with others, entertaining ourselves, checking on the latest news, and even interacting with businesses like buying and selling, talking to representatives, discussing issues, and more.
And it’s because of that last part that company owners such as yourself have been utilising these as tools for their own business’s benefit. If your business doesn’t already have a presence on the internet or uses SEO services and other digital marketing strategies, then you’re missing out.
Getting started on digital marketing
Want to build a sound digital marketing strategy but don’t know where to start? You’re not alone. There are many different fields and avenues for you to explore when it comes to digital marketing. In many modern companies, it’s not uncommon to see different departments or teams handling social media marketing accounts, others for content marketing, and others yet for web design. But it can’t hurt to focus on a few important avenues before you expand your presence on the internet.
For example, if you already have a website and need to improve your search engine rankings, you could start with SEO services in Singapore. If you aren’t yet familiar with it, SEO is the practice of utilising search engines as a tool to boost traffic to your website by “gaming” the algorithm. There are many ways to do this, but it’s usually a long-term strategy that will have many benefits for you if done successfully.
If you don’t have the manpower, resources, or expertise to create your own in-house digital marketing team, you can outsource your SEO services to an agency that has the right specialists for the job. It’s not only easier but cheaper for you too in the long run.
Selecting an SEO company (or consultant)
Let’s not leave the elephant in the room unaddressed. How much should you pay for SEO? Well, in many service-based industries, it can be hard to tell. SEO pricing structures can vary from agency to agency. You could be spending a few thousand dollars on it, or several thousand, depending on the experience of the company, what type of services you are looking for, and for how long the agency will be working under you.
For example, some SEO specialists freelance or don’t work for any company. These individuals usually are more highly skilled than your average SEO worker. They usually charge by the hour and can rack up big costs if you’re not careful, but are great if you need an intensive or specialised project to be done well. There are also several consultants or companies who offer services on a per-project basis.
On the other hand, SEO costs in many SEO agencies are computed by the month. It’s not surprising to see many companies utilise this method because most marketing plans and projects don’t see fruit unless with sustained, long-term efforts.
SEO is not like other marketing strategies where you can see immediate changes to rankings only by way of promotions and paid tactics. Most of the time, SEO strategies focus on quality control and on improving the content on your website so the algorithms will rank you more highly and more users stay on your website.
What determines SEO pricing?
Even with the many variables, you can estimate how much your SEO costs should be depending on the complexity of your website. Remember the few thousand SGD to hundreds of thousands that your SEO project or plan can cost? Small businesses with a dozen or so webpages for their website can expect to be on the lower end of this range, while larger companies with hundreds of pages for their services or products can expect to have high SEO costs.
Before spending on anything, the most important step is to plan out your budget. Do extensive research on pricing plans here in Singapore and plan out accordingly before approaching any company for SEO services. And before you approach any company, do a quick background check on the agency (or better yet, agencies) of your choice. Aside from SEO pricing structures and how big your company’s website is, there are other determining factors for SEO costs, especially for the company itself. Here are just a few of them:
- Naturally, as companies are around for much longer and show great results, more and more businesses will want to hire them for their services. This will drive the cost of their services up as people will recognise them for their quality and reliability. They might be the best choice for your business, but certainly not the cheapest.
- The scale of SEO services. There are some small scale or short-term services that will not cost as much as a project on a bigger scale, like for example, one that spans the entire business or lasts for months.
- The size and scope of your business and website. This will affect the amount of work the SEO agency has to do, and will directly influence the price of your SEO services. Large corporations naturally have more material to work with, so they’ll need to have a larger budget when it comes to SEO as well.
- SEO goals. Meaning, what do you want to achieve with your SEO projects? More ambitious goals will mean that you want to sink more time and more resources into the project to see it succeed. Expect a more complicated project to take longer in terms of return on investment and you might find yourself spending a little more money on them.
Unfortunately, there’s no industry standard for SEO prices. It’s best if you have many options and compare them yourself.