The Brief Guide That Makes Creating a Gym Marketing Plan Simple

VWB Blog 3 years ago 2

Business ownership is no easy feat, especially when it comes to running a gym. In fact, 81% of gyms fail within their first year of operation.

Luckily, with some smart marketing tools, your gym won’t have to suffer that same fate. Let’s talk about some tips to get your gym marketing plan to start generating profit!

Let Your Existing Members Help

Your existing members are easily your biggest marketing asset to your gym. No matter how many new tools there are, word of mouth is still the most effective form of marketing out there. It makes sense when you think about it.

Would you be more likely to go to a gym just because you saw ads on television or because your friend swears that it’s the best one in town? Exactly.

Offer deals to your existing members to encourage them to bring their friends in. In your next email campaign, offer free guest passes to all of your members and encourage them to bring a friend or relative with them.

You can also offer membership discounts, discounts on classes or training services, referral programs, or team programs. You could try: “If a team of two or more checks in this many times in 3 months, they win a free–“, or “Bring in 2 new friends and get them to sign up and win a free t-shirt and a month of your membership fee.” This could help a lot!

Host Events

5Ks, strongman competitions, or anything else that you want are great ways to get your community engaged and familiar with your gym facility. Host a “turkey trot” for Thanksgiving or get creative.

If your gym offers a childcare service, offer events for the little ones to help bring in more families into your facility!

Use Social Media

If your gym isn’t on social media, that needs to change. Instagram is the hub for the fitness niche, so at least get on there. Social media offers you a unique opportunity to engage with your members, accept feedback, and interact with your local community.

This is also a great place to promote the events, discounts, referral programs, and other promotional material. Don’t forget to use hashtags, create a business account, and have a regular posting schedule in order to maximize your reach!

Utilize Free Marketing Tools

There is a lot that you can do as a small business owner, especially in the gym, to maximize your profits. Notice that everything on this list costs as little as you want it to. There’s a reason for that.

As a gym owner, there’s a lot you can do to avoid overspending while still allowing your gym to flourish. For more tips on that, check out

Put Your Gym Marketing Plan To Use!

Now that you have some tools to incorporate into your gym marketing plan, they won’t be of any help unless you put them to use! Keep working hard, build your gym, and stay up to date with our latest business news for help!

Written By