VWB Blog Are you searching for the best solutions for customer relationship management (CRM) for your small business? Each year, marketing and sales departments grow in productivity and effectiveness.
The best tool or software a business can use is a customized one that can fulfill all of its needs. However, are you struggling to find one with the right CRM features you need?
Today, we’re sharing our guide to the best CRM features to look for in a system. Read on to discover which features are available and which are most relevant to your business.
Contact Management
When considering a CRM system for contact management, there are certain features to look out for. Having the ability to store contact information in a secure, searchable format that can be easily updated is one key feature. Another important feature is the ability to quickly and easily link:
- conversations
- emails
- tasks
- reminders
All of these are used to contact and maintain an audit trail of the history. An effective contact tagging system is also essential for categorizing contacts and quickly organizing data. The ability to search both internal and external databases for contact information helps ensure accurate and up-to-date contact data.
Sales and Opportunity Management
When looking for a CRM system for sales and opportunity management, several key features are important to consider. It is important to look for a system that offers:
- timely notifications and alerts
- customer segmentation
- sales analytics
- contact and lead management
Additionally, features such as setting and tracking sales performance goals, automated reporting and record keeping, and automated tracking of customer requests and complaints are also helpful for efficient sales and opportunity management. A CRM system should also include tools to help build relationships with customers through:
- outreach campaigns
- data-driven insights
- personalized interactions
A bonus feature is the ability to integrate with other systems such as accounting and marketing practices, so that a company can properly utilize simultaneous data and streamline its customer service processes.
Reporting and Analytics
When considering reporting and analytics, look for features that will provide great insights into customer data. Look for features such as:
- customizable reporting dashboards
- custom report creation
- automated report scheduling
- forecasting capabilities
These features will make it easier to:
- track customer activity
- analyze trends
- gain insights
All of these are concerning user behavior where you can get the most out of your CRM system. Furthermore, being able to compare data across different customers can help you uncover interesting patterns and uncover opportunities resulting in optimized strategies. So if you want to have these features, don’t fail to tap with expert sticky.io developers.
Customer Support and Service
When choosing a CRM system for customer support and service, make sure to check for the following features. Look for an easy-to-use system that allows staff to navigate customer records quickly and efficiently. Ensure that the system captures data automatically on:
- customer purchases
- services rendered
- complaints
This can help to track customer history. It should also support seamless customer communications, whether it be by phone, email, or live chat. Look for automated processes for customer surveys, as well as customer segmentation and insights.
Know What CRM Features to Look For
Like with any software for your business, the right CRM software solution depends on your individual needs. Look for the CRM features that will help your business make the most of customer relationship management, from lead tracking to automated emails to mobile integration.
With the right customer relationship management platform, you can increase customer loyalty and enjoy greater success. Find an affordable solution – and get started today!
For more articles, visit our blog.