How much time do you spend creating content each week? When you’re caught up in the day-to-day activities of your job, it can often feel like you’re just doing the same thing over and over again. If you’ve ever had that feeling while creating content, it may be time to start working smarter, not harder.
In the content marketing industry, working smarter sometimes means repurposing content across multiple channels. Content repurposing is an integral part of any modern marketing strategy, and you can use it to your advantage.
In this article, you’ll find out why content repurposing is used by many marketers in today’s competitive environment. Not only does it save time, but it can also help convert more of your brand’s followers into loyal customers. Check out the information in the article below to ensure you’re up to speed on the latest trends in content marketing.
Content Repurposing Saves a Lot of Time
In the world of digital marketing, content repurposing means using one piece of content across many different channels. These channels include blogs, website pages, emails, social media, and more.
If you don’t repurpose your content, you could end up having to create a different piece of content every time you want to use one of these new channels to boost your online presence. That is incredibly time-consuming.
Instead of creating new content for each channel, you can simply repurpose the marketing ideas and content for each channel. It’s easy to take a snippet from a blog and put it in an email. It’s even easier to pull a snippet from an email and turn it into a Facebook or Instagram post.
Content Can Be Customized for Different Channels
While you should never post an entire blog post on your company’s Facebook page, you can use ideas from the blog for your social media marketing strategy. When you repurpose content, you shouldn’t just copy and paste the content across different channels.
You can, however, pull images from an email and post them on Instagram. You can also make a successful landing page and form it for an email campaign.
For more ideas, check out this article about how to repurpose existing content for Instagram. Just be sure to tweak the content a little for each channel.
Content Repurposing Helps You Tell Your Brand Story
Some of your company’s most loyal customers likely follow your brand on multiple social media platforms. They probably also subscribe to your email marketing campaigns, and might even visit your website to read new blog posts.
These types of connected customers must get a consistent brand message when they’re interacting with your marketing materials. Repurposing content helps create a consistent brand story.
Make Content Repurposing a Part of Your Marketing Strategy
Creating a strong digital marketing strategy takes plenty of time without you adding more work to the mix. Instead of forcing you or your team to create different content pieces for each marketing channel, start repurposing content to save time and energy. If you’d like to learn more about developing sound marketing strategies, keep up with all the blog posts being posted on this website.