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Technology

What the Conversion Optimization Process Actually Looks Like

Did you know that 38% of people will stop interacting with a poorly designed site? Even if you don’t believe your website is poorly designed, potential customers might think so.

The best way to test how well your website designs are attracting customers is by understanding the conversion optimization process.

What does this process look like in practice? Keep reading to find out.

What Is Conversion Optimization?

Conversion rate optimization focuses on improving the effectiveness of your site to boost sales without additional traffic.

Through conversion optimization, you’ll evaluate your site’s sales funnel to see how you can improve it. The improvements will allow you to get a higher percentage of people to sign up for your products or services.

You can create a new version of your landing page to test against your current version. The results will help you find the variation that works best.

Small and large changes to layout, design, and copy have a huge impact on who signs up for your services.

Keep in mind that conversion optimization is different than Facebook ads and other conversion ads. Learn about Facebook leads vs conversion ads now.

Conversion Optimization Process

In practice, the conversion optimization process looks different from company to company. To achieve results, you need to identify your goals. The right conversion rate optimization process will depend on your needs.

A high-level conversion optimization process involves these steps:

  1. Conducting a site evaluation
  2. Conducting use behavior research
  3. Completing a competitive analysis
  4. Prioritizing site problem areas
  5. Creating a testing hypothesis
  6. Creating new designs based on the testing hypothesis
  7. Conducting A/B testing

Most importantly, you’ll need to conduct a post-test analysis. Keep in mind that your process may include more or fewer steps. Trial and error marketing efforts are common.

What Is A/B Testing?

A/B testing, also referred to as split testing, is the process of testing multiple new designs of a webpage against the original design. The goal is to determine which design leads to more conversions.

Once you identify a winner, you switch your website to that version so you can benefit from an improved conversion rate.

The original design of the page is the control page and the new designs are the variations, challengers, or recipes.

Although it’s common to test landing pages, you can also choose to test the page where visitors place an order or where a visitor subscribes to your services. Some companies choose to test different blog pages against one another.

The easiest way to complete this process is by using A/B testing software.

Increase Your Conversion Rate Today

Innovative marketing strategies can help you increase your conversion rates. However, the best way to increase traffic to your website is by understanding and implementing conversion optimization.

If you want to test designs, layouts, and colors against one another, use A/B testing. This way, you’ll learn what attracts the most customers and reap the benefits.

After optimizing your conversions, check out the other marketing articles on our blog.

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