The average trade show attendee spends over eight hours looking at trade show exhibits. That doesn’t mean they spend the same amount of time at each trade show booth.
An attendee can spend an hour at one booth and walk past a dozen others. The best trade show booths get attention, but also engage attendees.
If you’re going to invest in a trade show to boost your business, you’ll need a few trade show booth ideas to engage attendees.
Get ready, because you’re about to find out how to become one of the top trade show vendors at your next event.
Read on to learn a few trade show booth ideas that will increase engagement and your bottom line.
Create a Brand Experience
If you’re going to a trade show to increase brand awareness, you need to get people to remember your brand. There are going to be hundreds of other trade show booths at the event.
You can get people to remember your brand by creating an immersive experience. Create a trade show booth design that’s open and inviting.
That gets people to step into the brand experience. Once they’re in the booth, let them try out products or play games.
If you want to make this successful, make sure that you have a clear understanding of your brand. That ensures you create an experience that’s relevant to the brand.
Let Your Trade Show Booth Be a Getaway
Trade shows are often noisy and active events. There’s a lot happening and sometimes it gets to be too much for attendees.
Your trade show booth can be a place for attendees to get away from the chaos for a few minutes. This is perfect for brands that have natural or wellness products.
You could offer free chair massages or have a quiet room. You’ll give a lot of value to attendees and they’ll remember that.
Have a Portable Display
A trade show booth is a significant investment for a company. You want the booth to last and take it to several trade shows.
Portable trade show booth displays are easy to manage. They don’t take up a lot of storage space and they’re cost effective to ship to trade show locations.
To see how they work, take a look at a few examples at Printleaf.
One of the popular trade show booth designs is to have a modular display. This is a series of blocks that you can assemble and reassemble as you choose.
This gives you long-term flexibility because you can create several trade show booth designs from the same material.
You’ll create different experiences for attendees but the branding remains the same. It will make your brand even more memorable because attendees will want to see what you do next.
Use These Trade Show Booth Ideas for Engagement
It’s not enough to just attend a trade show. You have to wow attendees with your brand. It’s not easy to do in a competitive environment like a trade show.
Put these trade show booth ideas to use and you’ll see attendees engage with your business like never before.
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