There has never been a more popular time to consider starting a real estate business. In 2022, there are more realtors in America than ever before, with a staggering 160,000 new real estate licenses holders across the country.
Moreover, this represents a 60% increase from 2019, with record numbers of people entering the real estate business for the first time.
All of this means that, in order to get those high-value listings and excel in your career, you need to stand out from the competition. With these essential tools for real estate agents, you can do exactly that.
1. The Right Database
In this industry, connections are everything. Any solid real estate business plan will detail the personal networks you need to thrive, including information on local realtors, real estate lawyers, stagers, and more.
Finding all of this information and contact data on your own could take months, which is why you should use all-in-one resources such as this database, which offers up-to-date information on nearly all of the real estate agents in America.
2. A Solid CRM System
A customer relationship management (CRM) system is one of the essential tools for real estate agents, as it allows you to track all of your leads and relationships in one place.
With a solid CRM, you can see exactly where you are in the sales process with all of your customers, and receive reminders on who you need to follow up with and which of your clients require more of your attention.
There are many CRM platforms that are fit for the job, with Salesforce, Pipedrive, and HubSpot taking the lion’s share of the market.
3. A Social Media Manager
In order to know how to start a real estate business in 2022, you need to appreciate the importance of social media. Social media is, by some metrics, the single most important tool that realtors have to engage new clients.
It also allows you to advertise your listings to the people that will actually be interested. Invest in an affordable, industry-standard SMM platform such as Hootsuite, Zoho, or Sprout.
4. Transaction Management Software
The closing process is the most important and the most challenging stage of any real estate sale. It is your job to manage those huge transactions and ensure that everything is done by the book.
This often means processing vast amounts of financial data and getting multiple contracts to the right people at the right time. For this, you should use an AI-powered transaction management services that will track all of your ongoing transactions with various customers on your behalf.
5. E-Signature Services
Once upon a time, a realtor would have to spend hours or even days tracking down their clients to obtain an old-fashioned, physical signature from them. Nowadays, real estate transactions tend to be done almost entirely remotely.
That is why you must have an accessible and user-friendly e-signature platform so that your clients have no trouble signing the dotted line. DocuSign is used almost universally across the real estate sector, and it costs very little to obtain a software license.
More Essential Tools for Real Estate Agents
These tools might be simple, but they will have a dramatic impact on the quality of your interactions with clients and the success of your listings. In the real estate business, your tool chest is your most valuable asset.
To find out more essential tools for real estate agents that will help you sell homes quickly, we have got you covered. Make sure to check out our extensive SEO guides, to find out how your digital listings can go the extra mile.