Despite a challenging 2020, digital marketing spend still grew worldwide, proving its value for businesses. By 2021, the total spend is forecast to reach a staggering $455.3 billion worldwide. If you’re not already part of this figure, you should be.
If you’re new to the world of digital business marketing, it can be daunting to know where to start to say the least. That’s why we’ve put together this helpful guide to everything you need to know about digital business marketing.
What Is Digital Business Marketing?
Digital business marketing simply refers to any kind of online marketing activity. It’s a great way for businesses to reach their potential customers with many channels to pick from.
The main digital marketing channels are:
- Content marketing
- Social media marketing
SEO and Content Marketing
SEO refers to search engine optimization. This refers to optimizing your website so it ranks well in search engines like Google, Bing, and more. There are three main aspects to consider in SEO which are technical SEO, on-page SEO, and off-page SEO.
Technical SEO refers to the health of your website. This includes things like how quickly it loads, HTTPS encryption, and a variety of other factors that let search engine crawlers understand how healthy your website is.
On-page SEO refers to all the things you can see on your website, including text, media, URLs, and more. These should all be optimized to target keywords you’d like each page to be found for.
Finally, off-page SEO refers to everything occurring off your website that indicates to search engines how trustworthy and authoritative you are. This includes a variety of factors, but by far the most important is links from other relevant, trusted websites back to your own. You can learn more about improving your SEO on this website.
Content marketing goes hand-in-hand with SEO. This refers to creating various types of content to host on your website and increase traffic, or to appear on other websites to increase brand awareness (and off-page SEO).
PPC stands for pay per click. This is a type of digital marketing channel where you can pay to appear prominently across a variety of platforms, including Google, Amazon, and many social media platforms.
PPC can work hand-in-hand with SEO, to drive instant traffic to your website, while you establish yourself in the search engine ranking positions.
Social Media Marketing
We mentioned social media above, but you don’t have to pay to advertise your business on social media. You can build an organic following too through posting high-quality content, helping to build brand awareness naturally.
Benefits of Digital Marketing for Small Businesses
Digital business marketing has a huge host of benefits for companies of all sizes, but especially for small businesses. It’s a cost-effective way to improve your brand awareness and increase your leads and sales. It can also help you increase your customer engagement and retention, improving your profitability.
Overall, an effective digital marketing strategy lets you contend with big brands on an affordable budget, leveling the playing field for small businesses.
More in Business and Technology
Digital business marketing is a great way to reach your potential customers through a variety of means including SEO, PCC, and social media to name a few. For small businesses, in particular, it offers an effective way to use their sales and marketing budget to see the best return on investment.
If you’d like to read more business and technology news, you can find many helpful articles on our site.