We’ve all heard about how the market entices us by playing with our sense of sight. Everything, down to the shape, size, and color, are carefully selected to bring out a particular feeling and ultimately buy their wares.
In recent years, companies have taken sensory marketing a step further with scent marketing. Yes, you’ve heard that right. Businesses across the industry have banded together to use our powerful noses to completely bamboozle us into buying their stuff.
Not that you’re all that upset about it. In fact, it’s quite the opposite; you want to learn the benefits of scent marketing to better sell your own wares.
But what is scent marketing, exactly? And how can you use it to win in your industry? Keep reading this article to find out the answers!
The History of Scent Marketing
Even though you may have only recently heard of scent marketing, using smell to attract customers has been around for thousands of years.
Since ancient times, business owners have used various items to bring out a particular emotion through their smells. For example, savory meats brought about a wholesome feeling, fresh herbs gave an earthy vibe, and sweets produced feelings of happiness.
Fast-forward to modern times, and marketing with scents has only upgraded. Now, not only do we play with the subconscious through scents, but we also can make a smell synonymous with our industry or even our brand.
In other words, you can use scents to identify you the same way your logo or slogan does. This makes a customer more likely to remember you after their first time at your shop — and more likely to keep supplying you with business!
How to Master Scent Marketing
The art of ambient scent marketing is a tricky one and has to be done with precision. Here are a few things you can do to master that task.
Know Your Audience
One of the first (and most important) things you need to learn is about the audience you wish to attract. You wouldn’t want to add a scent reminiscent of McDonald’s in a Women’s clothing store. Start knowing your customers and learning what they expect out of you and your brand.
Be Seasonal
People love the holidays, and as a store owner, it pays to acknowledge this. Use seasonal scents to remind your patrons of the holidays. For example, a sweet and lightly robust smell is perfect for Valentine’s day, while a warm and homey smell is perfect for the Christmas season.
Gender Matters, Too
Though most shops these days cater to people of all genders, there are still places that work with a specific gender, such as a Men’s suit store. Make sure you pick a scent that sells itself to the gender of your particular buyer to attract more patrons.
Whenever you’re ready to start applying scent marketing in your store, you’re going to need something powerful like AromaTech Scent for your needs. After a quick install in your HVAC unit, your business can start using scent marketing to tap into your higher sales!
Try Scent Marketing for Your Business Needs
Scent marketing has only grown in popularity, and it’ll help you grow your business. Want to learn other ways to build your professional success? Check out the rest of our site for more exciting articles made just for you!
