After the isolation of 2020, more people value time spent outdoors. The shift in values has affected the outdoor apparel industry, which is expected to reach $19.6 billion by 2026.
Many outdoor clothing brands have adapted to stay relevant to consumers and keep up with the changing landscape. Whether in the materials, styling, features, or marketing, these brands must constantly shift with the tides. Continue reading to learn how the industry has changed.
Sustainability
With new studies on fashion’s effect on the environment and global warming, many clothing brands have developed methods to be more sustainable and reduce their carbon footprint. Outdoor clothing is made to last at a higher price point, encouraging shoppers to hold onto it for many years.
Sustainable clothing often uses recyclable, organic, or repurposed materials to lower the impact of fast fashion. Brands are also looking for ways to reduce waste and emissions from their factories.
More Fashion Forward
As more people are enjoying the great outdoors, the industry has had to adapt to more fashion-forward styles. Today, both young and old enjoy the outdoors, and brands need to be aware that the tried-and-true styles might not appeal to the younger generations.
We’re noticing more color, variety, and features in outdoor clothing than in the days of old. With the rise of athleisure wear in recent years, many are looking for something fashionable they can wear not only while performing outdoor activities but while out and about as well.
New Categories
While skiing, hiking, and cycling have stayed popular in the industry, new categories often surface. When new activities are trending, brands must make sure they keep up with the trends and offer products geared toward the activity.
In recent years, running, RVing and kayaking have grown in popularity. Each activity calls for its own clothing, which may also vary by the location of the consumer. Avid runners in the Pacific Northwest are more likely to need all-terrain boots and wet-weather clothing than those in desert locales.
Versatility
Brands are now looking for ways to create more versatile items that can also be worn in everyday life. LeChameau got its start as an equestrian boot but has evolved into offering everyday Wellingtons that are comfortable, stylish, and protect your feet from the elements.
All-weather clothing is on the rise because more and more shoppers are looking for things that are multi-functional.
More Accessible
Outdoor fashion used to be something only those with money could enjoy due to the high price points and expenses of the activities. Now, brands are becoming more inclusive and offering a price range that suits everyone.
Outdoor Clothing Brands Are Here to Stay
Outdoor clothing brands have proven that they are here to stay. While the climate, industry, and customers change, they adapt with them. We can expect to continue seeing more eco-friendly, versatile, and accessible styles in the future.
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