best time to send a marketing email

The Best Time to Send a Marketing Email: A Guide for Newbie Marketers

VWB Blog 2 years ago 3

If you’re new to email marketing, you might be wondering when the best time to send a marketing email is. The answer isn’t always straightforward. It depends on a number of factors such as your target audience, the content of your email, and your overall goals.

In general, though, there are a few things to keep in mind that will help you determine the best time to send a marketing email. Check out the suggestions below.

Your Target Audience

First, consider your target audience. Are they early risers? Night owls? Do they work traditional office hours, or do they have more flexible schedules?

Knowing when your target audience is most likely to be online and checking their email will ensure that your email marketing campaign reaches them at the right time.

The Content of Your Email

Next, take a look at the content of your email. Is it time-sensitive? If so, you’ll want to make sure you send it out at a time when it’s most likely to be relevant to your recipients.

For example, if you’re sending out a sale announcement, you’ll want to make sure it goes out before the sale ends. On the other hand, if you’re sending a newsletter with evergreen content, the timing isn’t as crucial.

Your Overall Goals

One major component of email marketing is to think about your overall goals for your email marketing strategy. Are you trying to generate leads? Drive traffic to your website? Boost sales?

Your goals will play a role in determining the best time to send your marketing emails. For instance, if you’re trying to increase website traffic, you’ll want to send your email during a time when recipients are most likely to click through and visit your site.

Write Engaging Subject Lines

Don’t forget about your subject line! No matter what time you send your email, recipients are more likely to actually open and read it if the subject line is engaging and relevant to them. Think about what would make you want to open an email, and use that as inspiration for your own subject lines.

Try Different Times

One of the best ways to figure out the best time to send your marketing emails is to experiment! Try sending emails at different times of day and on different days of the week, and see how your recipients respond.

Pay attention to things like open rate, click-through rate, and unsubscribe rate. That way, you’ll quickly get a sense of what times work best for your business.

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Understanding the Best Time to Send a Marketing Email

So, when is the best time to send a marketing email? The answer isn’t always cut and dry. But by keeping your target audience and overall goals in mind, you can determine the best time to hit send.

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