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Small Business Tips: How to Increase the Popularity of Your Website

It’s no small feat having your own small business, but the hard part isn’t over yet just because you’ve opened. In the US, there are 32.5 million small businesses, meaning there’s fierce competition out there.

The key to staying afloat is getting people to notice you online, even if you have a brick-and-mortar store. Most consumers start their product/service research online nowadays, so you need to have a strong digital presence.

If your website popularity isn’t great, then it’s time to do something about it. Here are some small business tips to increase website traffic.

Improve Your SEO

“SEO” stands for “search engine optimization”. This is where you strategically use keywords throughout your site.

Keywords are the phrases internet users type into Google when looking for particular things. For example, if they want new shoes, they’d type in “Converse sneakers”, so if you own a shoe store, you’d want to target this keyword. That way, your website is one of the top ones on the search results.

Of course, SEO isn’t as simple as this; there are nuances and top strategies change all the time. Having an SEO specialist in your team would be immensely beneficial.

Improve Your Web Design

The web design on your site can either draw in or repel people. If your pages aren’t user-friendly, and it’s tough to find important information, then people won’t want to look around. The same goes for if your website’s cluttered with elements and/or it’s slow to load.

Don’t try to fix things up yourself unless you have web design knowledge. Spending a little for a professional’s help will be worth it, we promise!

Check Out the Bounce Rates

The bounce rate is how quickly people leave after checking out pages on your website. The higher the bounce rate, the better, since this means they’re staying on pages because they’re interested.

It can be tough to analyze bounce rates and determine what needs to be fixed, so it’s worth working with a professional like Pinnacle Marketing Management. They’ll be able to help you out with everything on this list so you won’t have to worry about a thing!

Advertise on Social Media

Today, there’s rarely a person without a social media account. So speak to potential customers through this channel!

What’s great about “advertising” here is you don’t have to pay a cent. Simply make accounts for your business and start posting about it. Including pictures and videos of what you do and sell can also help to draw in attention.

At the end of every post, make sure you put your website URL with a call to action, like “check out our website to learn more”. This will drive users to your site!

Try Out These Small Business Tips

With these small business tips, you’ll be able to improve your website and attract more people to your company. From there, you’ll be a successful small business owner who will make a name for themselves in the sea of competition. And that’s something you can be proud of!

If you need more marketing tips, then read more of our blog page now!

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