When it comes to social media marketing, the two biggest powerhouses are living under the same roof.
If you run a small business, you’d be remiss not to invest in social media marketing. About 4.5 billion people worldwide are on social media. Most of those spend their time on Facebook and Instagram.
This has created a debate among social media marketers about which is better: Instagram marketing or Facebook marketing?
In this post, we’re going to examine the Instagram vs. Facebook debate as it pertains to marketing. Both are valuable tools, but keep reading and you’ll find out where you should focus your social media efforts.
Instagram vs. Facebook: Which Should You Choose?
Facebook acquired Instagram way back in 2012. With around 2 billion and 1 million active monthly users respectively, Facebook and Instagram are the two best platforms to launch a social media marketing campaign.
Facebook’s paid advertising mechanism is much more developed than the one native to Instagram. Because Meta owns both, you can create more in-depth Instagram ads directly on Facebook. You can even implement a multi-pronged marketing approach that appeals to both Facebook and Instagram users.
There are some key differences between the two that effectively come down to demographics. Which platform is better for your marketing efforts depends on what kind of business you are and who your niche audience is.
Benefits of Instagram Marketing
Instagram is definitely geared towards a younger audience. This audience is growing and diversifying every day. If you’re looking to establish a brand identity and engage with a new audience through pictures and video, Instagram ads can be beneficial.
In terms of algorithms, Instagram is all about engagement. How many likes and comments you receive will directly affect how much visibility your post will get. It also depends on relevance – if you’re posting the right things, they’ll end up in front of the right people.
Benefits of Facebook Marketing
Facebook marketing is a bit different – it’s a bit more difficult to find those new followers. That said, it’s even better than Instagram for making sure your followers are seeing what you’re posting.
Engagement still matters, but the Facebook algorithm encourages posts that will start a conversation. Promotional posts are demoted so that you spend your money on Facebook ads instead.
It’s hard to deny that Facebook is better for an older audience. It’s more about conversation and less about visual engagement. As long as you’re posting the right things, Facebook can still be beneficial, but Instagram is more to the point.
Using Both Effectively
When it comes to Instagram vs. Facebook, you don’t have to choose. If you’re trying to reach the largest possible audience, it’s best to use both in your social media marketing campaigns. As long as you’re using a dedicated approach to each platform, you’ll be able to combine them to make your advertising strategy more impactful.
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