In 2021 your business has been playing catch up, and you’re never on time to implement the latest digital marketing tactics.
That’s why you’ve struggled to expand your market share and generate more sales. With 2021 coming to an end, you wonder what you’ll do differently in 2022. You hope that the New Year will be kind to your business, and finally you’ll catch up with your competitors.
That’s why you should start researching now the marketing trends to expect next year.
To help you out, here is how to utilize digital marketing effectively in 2022.
Optimize Voice Search
7 out of 10 families in America will have a smart speaker by 2025. As a smart business person, you should find out more about how this statistic will affect your business. For one more people having smart speakers means more people will use voice search.
That’s why in 2022, you should start optimizing your website for voice searches. You want to make it easy for people to find information about your business using voice commands. To learn the best way to optimize for voice search, seek the help of the top digital marketing agency.
You want professional guidance on how to keep up with the latest digital marketing trends. Also, the right agency will direct you to know more about agile development. You want to know what it takes to quickly adapt to the latest business trends and gain an edge.
Invest in Local SEO
As you formulate your company’s 2022 digital marketing strategy, you should seek more information about local SEO. You want to increase your business’s visibility to local searches. After all, it’s easier to target people closer to your business than the ones far away.
That’s why you need to learn the right keywords to use to make it easy for locals to learn about your business. When done right, local SEO will increase your store’s foot traffic and boost leads. Also, it’ll help you get more loyal customers, thereby increasing repeat purchases.
47 out of 50 customers shopping for products/services online will read reviews before making any buying decisions. To avoid having negative reviews, many businesses in 2021 didn’t provide customers with a platform to share reviews. Yet, this is a terrible strategy, as people are reluctant to buy from companies with zero online reviews.
That’s why in 2022, you should encourage your customers to review your products/services. The secret is not to get zero negative reviews, but to promptly respond to criticism. You want to use the reviews as a learning tool on what your business should do better.
Also, the online reviews will educate you about your customers’ needs, preferences, and wants. With this information, it is easy to refine your marketing efforts and expand your reach. Also, this data will help you know how to enhance the customer experience and create a positive brand image.
Expand Your Social Media Marketing
Most likely, your company has accounts on various social media and a handful of followers. Yet, in 2021, you didn’t do much to increase your followers. You found it tedious and time-consuming to keep posting new content on social media.
In 2022 you should change your attitude on social media, as it’s a powerful digital marketing tool. Platforms such as Tik Tok have a billion active users, making them perfect for increasing brand awareness. That’s why you should take time to find out more about how these social media platforms work.
You want to learn how to create short, engaging marketing videos that educate people about your brand. Also, you need to discover how to use social media to enhance customer engagement and boost leads. That’s why in 2022, you should engage top marketers to help you with social media marketing.
Go all-in With Content Marketing
B2b firms with blogs on average get 67% more leads than non-blogging firms. Yet despite knowing this, many companies in 2021 had a hard time blogging. These companies struggled to come up with creative blog titles and killer content.
Others focused too much on selling that they made all their blogs about their products/services. The problem is that people find salesy blogs boring and irrelevant. That’s why in 2022, you need to change your content marketing strategy.
Start by publishing new blogs consistently to increase customer engagement. Next, center your blogs on educating people about your company and avoid hard-selling blogs. The key is to create captivating and relevant blogs that your audience enjoys reading.
Understand that content marketing is the first step in creating a digital marketing funnel. It aims to create awareness about your business and create a positive brand image. So, this being the primary stage of the selling process, you must do it right to increase business leads.
Embrace Video Marketing
Only a handful of videos go viral, and that’s why many companies are against using video marketing. These businesses argue that the odds of success are extremely low, so why even try when you’re bound to fail? Yet, this is the wrong way to think about video marketing, as there are numerous metrics for measuring success.
Great marketing videos can increase business leads even without going viral. The trick is to post many short marketing videos to increase your odds of success. Also, learn how to tell stories about your brand using these videos to enhance customer engagement.
So, in 2022, invest in video marketing, as it’s the future of content marketing. After all, people nowadays prefer watching a promotional video instead of reading text.
Invest in Podcast Marketing
90 million Americans listen to podcasts at least once a month, and the number will go up in 2022. That’s why your business should invest in podcast marketing to boost sales in 2022. You may, however, feel that starting a business podcast is challenging.
Besides, you’ve no idea what to talk about in your business’s podcast. To ease things, start by sponsoring other podcasts. The idea is to find a popular podcast that has numerous listeners to promote your brand.
To get an edge in 2022, you need to move away from broad website experiences. That’s why you need to learn how to customize experiences for website visitors. To achieve this goal, you’ll need to invest in website personalization in 2022.
So, to personalize your website, start by understanding your audience, their needs and wants. You want to know what these people are looking for when they visit your business’s website. The next thing is to customize your website’s headers and texts to enhance the customer experience.
Once you do these things, your website ranking will improve, and you’ll lower the bounce rate. Also, it’ll help you stand out against the competitors and gain an edge.
Invest in Omni Channel Marketing
Most likely, in 2021, you’ve heard about Omni-channel, and you didn’t understand what it is. You felt it was too complex for you to understand, and you didn’t see how it enhanced brand growth. That’s why you didn’t ignore it and assumed that it’s a short-term trend that’ll go away.
Yet Omnichannel marketing is the future, as it creates a seamless user experience and simplifies order fulfillment. The goal of this marketing strategy is to integrate different channels your business uses to interact with consumers. The goal is to create a consistent brand experience, which is key to boosting leads in 2022.
Pump Up Your Email Marketing Strategies
In 2021, top businesses have been reporting a 122% ROI from email marketing. Yet, most other businesses have struggled to use email marketing to generate leads effectively. These companies send out spam marketing messages which most people hate.
So, in 2022, you need to refine your email outreach strategy. Start by ensuring that you’re sending a marketing message to the right target group. Also, ensure you’re sending out captivating messages that your audience enjoys reading.
To boost marketing returns, you need to invest in customer segmentation. The idea is to subdivide your customers into sub-groups depending on their buying behaviors and habits. You’ll then come up with customized marketing tactics for each of these sub-groups.
Adopting this marketing strategy in 2022 will help you start getting a positive digital marketing ROI. Besides, you’ll enhance customer engagement and increase repeat purchases.
Leverage Digital Marketing to Give Your Business an Edge in 2022
Smart business persons are always thinking ahead to ensure they keep up with the latest trends. That’s why you should learn the above digital marketing trends to implement in 2022. These are things that’ll help you boost brand awareness and increase leads.
Also, keeping up with the latest digital marketing trends will give your business a sustainable competitive edge.
For more amazing 2022 business trends to watch out for, see our other blog posts.