The internet is filled with websites that have great SEO. You might be wondering how to increase your ranking with a website redesign.
Businesses often tackle the creation of a new website on their own. While that saves us time and money, they may need to consider all the potential pitfalls of failing to redesign a website. A poorly designed website can cause you to lose viewers, traffic, and search engine optimization (SEO).
There are a few steps you can take to ensure that you don’t make these same mistakes. And if you do, there are some things you can do to avoid catastrophe.
Keep reading to learn more.
Identify SEO Factors Before Redesign
Before redesigning any website, it is essential to know the SEO factors so that no efforts are usually lost in the redesign process. Keeping track of keywords and rank, reviewing any link profile, looking for broken URLs, and checking for outdated practices are necessary.
Additionally, any landing pages that have high traffic should remain the same. It is essential to keep track of the existing URL structure and content, convert any images to alt text, and ensure the keywords remain relevant.
If you want to know the other SEO factors to identify, visit this link for more information.
Improve UX Without Compromising SEO
Keep the navigation simple and consistent. Ensure that the elements are present on every page and in the same spot. To make your website more user-friendly, focus on keeping the page loading times by compressing images and other media files.
Creating a seamless and fluid user experience sets a strong foundation for quality SEO. Ensure canonical elements are in place, including meta tags, descriptions, keywords, etc.
Move Your Website to a New URL
Moving your website to a new URL is a great way to redesign website without losing SEO. This technique involves moving your site to a temporary URL while you work on your redesign while redirecting old URLs to the new ones. When you finish the redesign, your old pages and credits will still point to the new site.
Utilize Tracking Tools for Analysis
The tracking tool helps to track a website’s functionality and performance, including clicks, scroll depth, sign-up rates, and more. This information can give insight into how website design changes can be without sacrificing SEO.
It may include updating the website’s theme, integrating SEO strategy into content, and optimizing the site for various mobile devices. Additionally, it may be possible to track the website’s performance using analytics tools such as Google Analytics.
Redesign a Website Properly
In conclusion, you can redesign a website without losing SEO if you map out a comprehensive strategic plan. Take the time to identify SEO factors, improve UX, move your website to a new URL, and utilize tracking tools for analysis. With the proper steps and quality of work, you can ensure that your website is designed without compromising SEO rankings and performance.
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