The average marketing budget is about 13% of a company’s revenue. To put that into perspective, the typical million-dollar business will spend roughly $130,000 on marketing. That includes the cost of SEO service providers, content marketing, advertising campaigns, social media management, and more.
For small businesses, this can be a lot of money. But it doesn’t have to be. A well-crafted SEO strategy can save your business a lot of cash.
Read on for how to cut SEO costs without sacrificing quality.
The cost of hiring someone part-time varies by skill level, but it’s often less than what you’d spend bringing on an in-house team. You can find affordable freelancers on freelance marketplaces like Upwork or Fiverr.
Freelancers can be booked as needed and fired just as easily if things go south. You’ll also have the flexibility to switch up your SEO strategy.
The downside of hiring freelancers is that they’re not always reliable. You can’t guarantee they’ll be available when you need them.
Do your on-page SEO yourself instead of hiring an agency or consultant. You’ll save money in the long run because you won’t need to pay for expensive monthly reports or ongoing optimizations.
On-page SEO is optimizing the content and structure of a webpage so that search engines can easily identify it as relevant to a query. Here are some things that anyone with basic SEO knowledge can do:
- Create a sitemap
- Ensure that URLs are easy to read and understand
- Use descriptive H1 tags
A sitemap is an XML file that lists all the pages of your site. This will help search engines understand what content is available on your website and where it’s located.
You don’t need to hire an SEO expert to do your keyword research. It’s more affordable to do it yourself. The best way to find out what keywords you should target is by using the following tools:
- Google Keyword Planner
Simply type in a few search terms and see what comes up. Find out which keywords have the most monthly searches and how much competition there is for each one.
If you want to cut costs and increase the volume of content you publish, AI can help. By using an AI writing assistant to generate content, you can create more content than ever before.
AI has advanced over the past few years and can write articles better than humans—without needing any training or editing from a human writer. The software can write high-quality articles by analyzing existing data points like keyword frequency, sentiment analysis, topic modeling, and other factors related to high-quality blog posts.
The result? A highly readable article filled with accurate information that sounds natural enough for people who aren’t familiar with AI writing.
The key factor behind off-page SEO is the number of backlinks you have to your website. Without sufficient backlinks, you won’t rank high in Google or Bing.
To get backlinks, you need to build relationships with other websites. You can do this by reaching out to bloggers and asking them to link back to your content.
You can also use social media, video creation, and guest posting on other websites to generate links to your own site.
The second factor is the quality of your backlinks. You want to create links that relate to your content so Google can determine what your website is about. This can be done by getting backlinks from websites in the same niche as yours.
If a page isn’t ranking and no one ever visits it, then there’s no point in keeping it around. You can use Google Search Console to see which pages are getting traffic and how many visitors they’re getting. If you find several old or duplicate pages, those are excellent candidates for deletion.
Managing Social Media
Instead of hiring a full-time social media manager, you can use tools like Hootsuite and Buffer to schedule posts for different platforms. This can make it easier to stay on top of your social media accounts and ensure that you’re posting at regular intervals. You can also use these tools to research the best times to post for each platform.
Publish Long-Form Content
Long-form content is a great way to attract new visitors, especially if you’re writing about topics that aren’t covered by other sites. Long-form content can be anything from an in-depth article to a podcast or video series. The key is that it’s high quality and informative, so people will want to share it with others.
Investing in longer and more thorough content can save you money on shorter pieces that won’t build an audience as effectively.
Monitor Site Metrics
Site metrics are a great way to monitor how your content is performing. Track things like bounce rate and total visitors to identify what kind of content people are clicking on and where they’re going after reading it. Focus on the top-performing pieces and create more content like that.
By measuring content performance, you can cut unnecessary spending and invest in the content that your audience finds most engaging.
Lower Your SEO Costs
If you’re looking for a way to reduce your SEO costs in 2023, consider automating some of your content. AI writing assistants and social media schedulers can help you create more content with less effort.
Regularly posting quality articles will lead to higher search engine rankings and more traffic. And that’s a win for both your business and your SEO budget.
For more ways to build a blog that ranks high, explore our articles.