Are you struggling to attract new residents to your senior living facility? Consider updating your marketing strategy. A strong digital marketing can help you generate website traffic, leads, and brand awareness.
Unfortunately, about 65% of businesses are currently struggling to generate leads. With help from a marketing agency, you can set your marketing strategy up for success.
Not sure how to choose between the top marketing agencies? Here are five tips that can help streamline your search.
With these tips, you can narrow down your options and find the best marketing agency around! Get started with these five simple tips today.
1. Establish Your Goals
Before vetting the top marketing agencies, take a moment to consider your distinct goals. Then, you can find the marketing agency that’s most capable of accomplishing those goals.
For example, maybe you want to:
- Generate brand awareness and recognition
- Create blog posts and improve search engine rankings
- Generate more website traffic
- Book more tours
- Gather reviews and boost your online reputation
- Market on social media
Establish your goals and make a list of the marketing services you need. Then, find marketing agencies that can meet your distinct needs.
2. Look for Experience
Talk to other business professionals as you develop your list of marketing agencies. Ask about their experience working with the agency, too. Try to find a long-established marketing agency with years of experience.
A team with experience will have an easier time accomplishing your marketing goals.
Determine if the marketing agency has experience helping senior living facilities as well. You can leverage their previous experience in your industry. Otherwise, consider containing SenioROI to get started.
3. Review Their Services
Once you establish your goals, consider the marketing services you’ll need. For example, you might need:
- Website design and development
- Content creation
- Search engine optimization
- Pay-per-click advertising
- Social media marketing
About 68% of online experiences start with search engines like Google. Content creation and search engine optimization (SEO) can boost your search rankings. Then, you can attract more people to your senior living community.
Look for a marketing agency that offers the specific services you need.
4. Read Reviews
Before choosing between the top marketing agencies, consider reading reviews from clients who were once in your shoes. You can find reviews on the agency’s Better Business Bureau and Google My Business listings.
Choose a company that has a strong reputation.
5. Consider Pricing
Gather quotes from at least three different marketing agencies on your list. Then, ask them how they determine their pricing. Determine if you’re allowed to make edits, too.
Don’t hire the cheapest marketing agency on your list. Instead, review your notes.
Search On: 5 Tips for Finding the Top Marketing Agencies for Senior Living Facilities
Vetting the top marketing agencies for your senior living facility doesn’t have to feel daunting. Instead, use these tips to narrow down your choices. With these tips, you can find a marketing agency capable of meeting your needs.
You can accomplish your goals and set your senior living community up for success.
Looking for more tips? You’re in the right place.
Explore our latest guides today for more helpful advice.