More than 90,000 Google searches happen every single second. It’s the most popular site among the world’s 4 billion internet users. If you want to reach the most people in the most efficient way, you have to master search engine optimization (SEO). This lets you reverse engineer Google to make your site and brand more visible to the public.
A lot of this comes down to choosing and using high-ranking keywords. We’re happy to teach you all about this, along with some other useful tidbits. The tips below will help you create an SEO strategy that’ll get results.
Study the Different Types of Keywords
Before you can research and execute a keyword strategy, you have to learn the different types. The main types of keywords you should concern yourself with include:
- Short-tail keywords
- Long-tail keywords
- Head keywords
- Body keywords
- Local keywords
Understanding how these keywords get better SEO performance will help you use them with the right density. You’ll strategically sprinkle these keywords into headers, photo captions, link anchor text, calls to action (CTA), and other areas.
Conduct Some Keyword Research
The keyword research that you conduct will help you find high-ranking selections. Invest in a keyword research tool that’ll uncover the phrases and word selections that will get you a return on investment (ROI) from your SEO strategy.
Here are some key performance indicators (KPIs) that’ll help in your search of high ranking keywords:
- The navigational, investigational, informational, or transactional nature of the keyword
- Search volume over time
- Cost-per-click (CPC)
- Keyword opposition to benefit (KOB)
- Competitors’ keywords
Studying these metrics will help you learn how to do keyword research effectively.
Figure Out Topics and Content
Finding SEO keywords is the first part. Your next step is executing with them in a way that engages people. We’re way beyond the days when marketers could stuff their content with keywords and get rewarded for it.
Today, Google rewards sites that provide useful, well-written content interspersed with quality SEO keywords used organically. Brainstorm some topics for the keywords you find. Make sure that your topics are compelling and that they offer immediate value in a way that makes people want to engage with you further.
Get Savvy With Blogging
Blog content is one of the most useful forms of SEO that you can use. With over 500 million blogs in existence, people gravitate to these pieces of content more than ever. Most people have blogs that they check in with daily or week to week.
Many people get their news or entertainment from blogs that they follow. Learn some keyword techniques that’ll help you get your blog higher on Google’s Search Engine Results Pages (SERP). Examples of some keyword strategies for blogs include:
- Using keywords in headers and subheaders
- Implementing both primary and secondary keywords
- Finding the most organic and persuasive language choices
- Including high-resolution, professional images
- Publishing your blogs with consistency
A savvy blog can give your site more Domain Authority (DA) points, along with a legion of readers to whom you can continue marketing and even selling products.
Consider Local SEO Strategies
It’s important that you take a geographical approach to your SEO. Look for keywords that include the name of your city or other regional characteristics.
Study the benefits of local SEO so that you can incorporate it into your marketing strategy. Some of these benefits include:
- Getting an edge on your competition
- Increases in your conversion rates
- More visibility in voice searches
- SEO rankings that last longer
- Grown in organic traffic
- Lower advertising costs
- Better engagement with your community
Adding a local SEO strategy into the mix will help you grow your brand awareness and generate fresh leads for your business. It’s definitely a must if you have a brick-and-mortar business that you’re trying to draw traffic to.
Set Goals That You Can Measure
You’ll find out the value of your keywords when you set goals and measure them. This lets you track the use and performance of your keywords so that you can make improvements.
Set aside a specific amount of time to track your keywords and strive to increase the ranking. As you continue ranking highly for different keywords, you’ll grow your visibility and consistently start working on other keyword options.
Consult With Some Professionals
The best way to get the highest-ranking keywords is by working with some SEO professionals. They’ll help you come up with content strategies and will use some of the highest-quality keyword research tools available.
Most SEO companies have strategies that can work for different budgets, so figure out your starting point and scale up as you’re able. Consistently investing in professional SEO services will help you see tangible results when you have new leads and more profits.
Small businesses can get big results by investing as little as $500 a month into a good SEO strategy. Come up with a budget that works with your company and search for a company that can give you a good deal.
Craft Your Winning SEO Strategy
Your SEO strategy can take your company to the next level if you approach it with sound research. It all starts with keywords since they’re the building blocks of good SEO. Use the information above so that you can begin executing sound keyword strategies.
In the meantime, you can rely on us to keep you up-to-date with the latest. Check out our other articles for more info on marketing and SEO strategies.