Around 81% of businesses plan to host live events in 2022, which shows how effective experiential marketing is.
Experiential marketing helps customers engage with your brand full-on and learn more about your products. But if you’re unfamiliar with this type of promotion, it can feel overwhelming knowing where to start. Perhaps you’re currently struggling with this and want tips to guide you.
Hit the nail on the head? No worries; we’ve got your back. Here are five tips to help you.
1. Choose the Right Venture
To enjoy the benefits of experiential marketing, you must choose the right venue. Figure out where your audience spends most of their time and narrow down a list to find the spot where you can engage the most with your consumers. Note, if you have a large budget, consider moving across multiple locations to read a wider demographic.
2. Build a Strong Community
The goal of experiential marketing companies is to build a strong community. This will invite participants to bond with one another and become part of your following, which you can leverage at future events. Make sure you create a social media page where you can keep attendees updated on the latest news.
Also, many brands don’t understand how much power authenticity has. Because of this, you should create an experience that aligns with your company’s mission and personality, so it’s memorable.
3. Encourage Participation
At experiential marketing events, you’ll find brands going the extra mile for consumer participation. If not, attendees won’t remember your company, which will put your hard work and planning to waste. For instance, you could engage consumers by demonstrating your products.
4. Try Livestreaming
Brands should try livestreaming for their marketing strategy, so consumers can follow them digitally. Make sure you upload this onto Facebook, Instagram, and YouTube to further your reach. The beauty is it takes minimal effort to set up Livestream, making it more accessible for everyone.
Further, you should experiment with different technologies, especially if it’s industry-related. For instance, use VR technology as it’s more immersive, so consumers get valuable insight into your products and brand.
5. Make the Event Worth Sharing
Anyone who has experience with brand marketing knows that making the event worth sharing is essential. Consumers must have access to great food and coffee during the event to keep everyone happy. You should also invest in memorable entertainment as it will encourage participants to share your event on social media for their audience to see.
Once your event has finished, take advantage of the photos and upload them to your page for brand activation and continue the buzz.
Embrace Experiential Marketing Today
Hopefully, after reading this article, you’ll use this experiential marketing strategy for your next event.
There are many great tips to follow, such as finding an ideal venue and building a strong community. Brands should also encourage participation and live stream the event to drive engagement. Good luck with your venture!
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