Running a successful business isn’t just about developing great products with competitive prices. It’s about how well you reach your target audience.
Less than 40% of content marketers feel that their content marketing strategy is in a sophisticated or mature stage. That means that over half of marketers and the businesses they represent could still use improvement.
Today, we’re going to look at some content marketing mistakes businesses don’t realize are dragging them down.
Read on for five things to avoid when putting together your content marketing strategy.
1. Putting Out Poor-Quality Content
Some companies assume that any content is good content, and push out posts that aren’t high in quality. While this may seem like a useful way to keep your engagement up, it can do more harm than good. Today’s consumers are looking for marketing content that impresses them, and poor-quality content can cause them to fall off the bandwagon.
2. Not Coming Up With a Long-Term Strategy
If you’re skipping the content planning phase, you’re making a mistake. Content planning allows you to account for short-term and long-term content goals, including promoting specific deals, boosting your brand awareness, and meeting annual sales goals. Plus, by taking the time to outline your plan, you can give yourself the time to create quality content.
3. Failing to Account for Your Target Audience
Not everyone is going to find your products interesting or worthwhile, and that’s fine. The goal is to determine who would buy your products and find innovative ways to reach that target audience. If you haven’t already, take some time to think about the qualities or characteristics of your ideal customer and find out where those demographics are spending their time online.
4. Sounding Too Salesy
While your end goal is to land sales, you need to balance the number of sales pitches you post with informative or value-added content. If your audience gets the sense that every post or email is meant to sell them something, they may unfollow you or unsubscribe from your email list. SEO searches and market research can help you to come up with content ideas that inspire, inform, and intrigue your audience.
5. Not Sounding Salesy Enough
While you don’t want everything to sound like a direct sales pitch, it’s still important to include a call to action. What do you want your audience to do after viewing your content? This can include anything from interacting with your social media posts to taking a look at your online shop.
Avoid These Content Marketing Mistakes and Grow Your Business
When you’re still working out the kinks of your content marketing strategy, it’s natural to make content marketing mistakes. With this guide, you can avoid some of the most common marketing mistakes and get a headstart on meeting your content goals.
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