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E-commerce Understands Consumer Behaviour Differently!

Digital business is the most popular medium for attracting consumers and converting these customers to clients. In the year 2017, the e-retail sales worldwide were estimated around 2.3 trillion U.S dollars and will be experiencing the double of it by the year 2021. Therefore, e-commerce has become a domain to attract a large number of people across the globe mainly because of:

  • Receptiveness
  • No Location Bottlenecks
  • Economical
  • Affordable Prices
  • Connecting Anywhere and Everywhere
  • 24X7 Open and Active
  • Amazing Options and Alternatives Availability

Consumer Behaviour

According to a survey, there has been a tremendous increase in the number of buyers from 2014 to 2017 and will keep up growing by the year 2021 for the e-commerce domain. However, here the major question arises, are businesses following the right path to chase this huge number online? To attract potential buyers online is an art that most business houses lack. Well, here are some factors that need to be put on the table of e-commerce retailers.

  • Need Analysis: 

Serving what you are good at is not what a business demands! In fact, analyzing the need and then serving the customers will help any business grow online. Before selling anything online, ensure you figure out what attracts your customers according to:

  • Various demographic locations
  • Various Occasions and functions
  • Various cultures and traditions

Once the need analysis is done, make sure you market your product at the right time, at the right location, to the right buyer. The key to an online successful business is the quality it provides. Remember, there are other competitors in the market who are ready to serve your clients as soon as you commit any mistake.

  • Detail Information:

A customer does not know your business and you personally and therefore, for him, it is very difficult to choose you over her preferred selling partners. In such a case you need to differentiate your product from the others and that will only happen when you promote your products online by providing details like:

  • Product details: Length, Date of Manufacturing, Ingredients, texture etc.
  • Videos online, product usage description, instruction manual

If this is also not increasing your sales online then measure your performance by using various tests. To know how these tests work, follow the guide from Stray Digital.

  • No Shipping Charges:

Free shipping is the second most important factor for E-commerce as 46{0769f9e165250301569ce67f54c3b81bedf5c586a0e9647f6b8ae1e655ecebb0} of it dominates the customer buying behavior. Free shipping is a vital factor for buyers who are not very fond of purchasing online. However, if the shipping charges are what they need not pay then they can become a consistent buyer of a business in the long run. To make it a win-win situation, you can add a part of the shipping cost to the base price of the product but remember, the price should be affordable and competitive.

  • Effortless Return Policy: 

35{0769f9e165250301569ce67f54c3b81bedf5c586a0e9647f6b8ae1e655ecebb0} of purchasing power decision is based on the factor of easy returns in case of online business. As an online business company, your return policy should be simple and easily understandable by the customer. Also, it will really great for your business if it is in favor of the customers. It is an important factor if you deal in apparels, electronic goods, or vehicle spare parts categories. 

  • Consumer Feedback:

Feedback about a product uplifts sales by 18{0769f9e165250301569ce67f54c3b81bedf5c586a0e9647f6b8ae1e655ecebb0} and 33{0769f9e165250301569ce67f54c3b81bedf5c586a0e9647f6b8ae1e655ecebb0} of buyers purchasing power is influenced by reviews. Customer feedback acts as a foundation of trust and thus boosts potential buyers to try the product. According to another survey, 84{0769f9e165250301569ce67f54c3b81bedf5c586a0e9647f6b8ae1e655ecebb0} people fall for online reviews before buying any product online.  To thank these amazing reviewers, gift them some free vouchers, coupons, or items. Most important is to connect with negative reviewers and rectify the problem they are facing. This way, you will be retaining old clients and attracting new ones as it will kill two birds with one stone! 

  • Update Your Product/Service Section:

Customers needs are flexible and ever-changing. If as a business owner, you do not add or update your product and service section, then you may end up losing your current and as well as future clients. New product section is what attracts the online customers the most. Therefore, having a separate section regarding new arrivals does influence the buying behavior of the customers by 10{0769f9e165250301569ce67f54c3b81bedf5c586a0e9647f6b8ae1e655ecebb0}.

  • Effortless Navigation:

A complex website is definitely a turn off for most online customers. Any e-commerce website that has kept itself crisp, major sections have been labeled correctly, and sub-categorized & organized properly, is going to attract more traffic online as compared to a complicated website. A customer does not like to spend hours in figuring out where will he find what he wants. Hence, keeping website simple yet attractive can help boost sales online vigorously.

Apart from these, there are other factors as well that influence the buying behavior of consumers like plus size category in case of the apparel industry, having a wide range of options, one-step checkout, mobile applications, etc.

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