There are an estimated 3 million people who hold a real estate license.
With such a large crowd, standing out is more important than ever. Having great blog post ideas translated into excellent content is one of the best ways to get the word out and step away from the pack.
Here are some blog ideas that could help you make the kind of content that home buyers in your area are looking for.
Local events and traditions can set an area apart, inspiring a home buyer to seek a house in your town. The problem with a lot of local events is that no one outside of the town knows they exist. Get the word out, write about the tradition, the purpose, and the fun that is to be had.
One of the great things about this type of content is that it can be tailored for seasonal events as well as special occasions. The content will be fresh and new as long as there are events to cover. Consider any festival, concert, event, traditional celebration, or fair.
If you run out of events that you know, don’t worry. Browse local newspapers and Facebook groups to get more ideas for blog topics. Covering local events can also help with local realtor SEO.
When searching for blog post ideas, don’t overlook the recreational activities that occur around you. People associate recreational opportunities with certain areas, but they exist everywhere. From hiking trails to intramural sports leagues, every area has something.
Your area has something special to offer, and that can turn into powerful blogging ideas. Some parts of the country have excellent hunting that can draw people from all over. Other areas may specialize in access to water sports, mountain biking, climbing, and the list goes on.
Your post may reach someone that didn’t realize what your area offered. This could inspire people who are nearby to move closer or bring in people from around the country.
When putting up content on your real estate blog, don’t forget the importance of the local economy. A business can be highlighted for a variety of reasons. Some of the more common reasons include being a major employer, something eccentric about the business, or a business’ novelty.
Historical information can also help, if a business has been in the area for a long time, it may be worth mentioning. You can also focus on what type of products they produce and how rare or popular that manufacturing is. Having a vibrant local business scene is important to a lot of people.
When it comes to traditional ideas for real estate blogging, few are as good as covering housing trends. Housing trends are of interest to people who are searching for homes and people who may soon decide to search for a home. There are many layers to such a complex topic, and separating them out should generate several blog topic ideas.
You can cover the local, regional, state, or even national housing trends with your article. If you want to split it up, have multiple, smaller articles written. Post them one by one, and make sure to update them as the trends change or play out. This can help create a constant stream of content.
This type of content can be particularly powerful in areas where the market is leaning towards buyers. A lot of people want to own their own home, but perhaps their area doesn’t have a good market. Introducing them to your local market could help seal the deal.
What to Expect
Articles about what to expect when moving or shopping for a home are always popular. A lot of people are planning to step into a completely new situation, one they have no experience with. This makes them want to arm themselves with information so that they won’t be uncomfortable or ignorant of the process.
Providing this information allows the potential or new buyer to feel more confident. It can also help to establish your blog, as new and prospective buyers may frequent your content in order to prepare themselves. There are a lot of intricacies to home buying that people aren’t aware of until they begin the process.
Look for blog post ideas from your own experience. Think back to what you experienced during your first interaction with the complications of real estate. This is the type of information that your readers will want.
Home maintenance and repairs are a treasure trove of blog topics. Anyone who is looking into purchasing a home wants to know what the future holds for them. Actionable content on home repairs, preventative maintenance, and similar topics is sought after.
This can even be a bridge between various topics, like what to expect or local businesses. A lot of people get a home and don’t realize how much maintenance goes into keeping a home functioning. Articles like this can shed some light on an overlooked aspect of home ownership.
If you don’t have a lot of knowledge in this field, don’t worry. There are sources for blog writing that can produce the content that you need.
Animals and Kids
There are a lot of people who value the experience and quality of life their animals have. Covering topics related to animal activities, dog parks, or pet friendliness are all important. People who own animals are going to want to know what the area they are moving into will mean for their pets.
Children fall into the same boat, being heavily affected by a house move. Many parents may be concerned about how it will affect their child. Putting in content like this will draw the eyes of families who are thinking of or are ready to begin the process of buying their own home.
Blog Post Ideas
This list is not exhaustive, but it should give you some good starting points for your own blog post ideas. Remember that providing regular, important content is one of the best ways to succeed. Not having a blog as a real estate agent or business is a quick way to give your competition an advantage.
Before you go, be sure to browse around our site for other great reads!