Analysts predicted 266.7 million digital buyers in 2022. It represents an annual increase of 1.4% over the previous year.
When it comes to clothing line e-commerce, one of the areas that you need to focus on is your clothing product photography. It matters when attracting more sales, as product photos can make or break a potential deal. They can attract impulse buyers or push potential customers away due to poor quality.
How do you make sure that your product photography is top-notch so you can entice more buyers? Here are a few of the most common product photography mistakes you must avoid.
Wrong Lighting
Incorrect lighting can do a disservice to the clothes in many ways. It can create shadows, make the colors appear, and even take away from the aesthetic. Also, it may cause the clothing item to appear wrinkled when it is not.
It would help if you took product photography in a well-lit location with plenty of natural lighting. Use proper equipment to control the light.
Poor Image Quality
Images should be sharp and clear so the product details and textures can be seen. An idea that needs to be more precise or out of focus can make the item look unprofessional and attractive.
Incorrect white balance settings can decrease image quality. Shadows can hide details and wash out colors.
Unfavorable Backgrounds
If a background is too distracting, it can be difficult for potential customers to view the product and envision themselves wearing it. If it is more complex, it can be easier to judge the size and shape of the product.
The ideal background will give a bit of context, but only a little. It should provide a sign of what size the product is and enough interest for potential buyers to engage and be able to focus on the clothing. The background should be simple enough to draw the eye to the product but still capture the brand’s essence.
Too Much Post-Production Editing
Post-production editing is often seen as an integral part of clothing photography. From editing out background elements to applying color corrections and adjusting exposure, it adds a basic level of finesse to a photo.
But too much editing can be a mistake, leading to unrealistic results. It can cause the clothing line photos to appear smooth, create total changes to the color or texture of the fabric, or even change the garment’s shape.
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Lack of Props
Props draw the viewer’s attention to the product, making the images more exciting and inviting. Without them, it may appear dull and lifeless in a snap. You can use it to convey the product’s purpose or style.
For example, hats paired with coats can hint at the product’s cold-weather capabilities. It is essential when customers need to visualize what the product looks like and decide whether it is a good fit for them.
Have the Best Clothing Product Photography
In conclusion, following the advice listed in this article will improve your clothing product photography. It is essential information for photographers who want to ensure their images are high quality and will engage audiences. Start your workflow by avoiding the common mistakes listed here, and you’ll be well on your way to having amazing images for your clothing products.
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