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A Beginner’s Guide to Becoming a Bookie

Did you know the US online gambling market is valued at $1,978.57 million per year? If you can get just a little of this, then you are in for a substantial profit.

But just how do you start out as a bookkeeper? It’s not as hard as you might think.

Luckily, online betting is now easier than ever to grow a business from!

Read on as we discuss how to create a sports betting business.

Make Sure You Have Enough Money

When becoming a bookkeeper, having enough capital is imperative. Run out, and you are bust. Even if you can start up again, your reputation will be damaged and customers will not trust betting with you.

You will need a certain amount of funding to get started. However, your startup budget should also include a bank of money for payouts. The more you can payout, the more money people are able to gamble with you, and you should always have enough for if the punter wins.

Most people will get capital from their bank account and their own savings pot. However, it can help to have some line of credit available. There will be times when you are up and times when you are down, and this can help you through.

When the business starts to grow, make sure you are on top of your finances. The quicker the payout, the more willing people will be to work with you.


One of the most important sports betting tips when it comes to managing money is to get a solid accountant. In the early days, you may be able to manage yourself. However, when you become a medium-sized operation, counting the dollars becomes a full-time job itself.

The accountant should have access to all your finances. You should even consider giving them software access if you are using a sportsbook, making their job a lot easier. They won’t just keep you out of the red, but they will also be able to analyze money and tell you where the business strengths and weaknesses are.

Brush up on the Law

Each state will have different laws pertaining to gambling. When you are becoming a bookkeeper, it pays to know what they are. Ending up in jail can put a real dampener on your business.

Of course, many bookkeepers do operate outside the constraints of the law. However, you will only operate at a low level doing this. You will never be able to become a medium or large operation, as it will undoubtedly land you in hot water.

Know Your Niche

Many of the larger companies offer every type of gambling, from sports betting to online casino games and slots. However, as a small startup, you are probably not going to get far by indulging in a little bit of everything. That is why it pays to pick a niche.

If your preferred area is basketball, then market yourself as a basketball gambling service. Offer great odds for basketball games, and let people place niche bets related to the sport. Of course, you will also offer all the other things, but it gives you a focus for marketing.

Later you can expand your operations. By opening it up a bit at a time, it lets you find your own audience that may otherwise go to larger companies.

Pay Per Head Services

Sports betting tools do not get better than pay-per-head, (PPH) which offers you a number of essential services for bookies under one umbrella. They include bookie software, the ability to set up online wagering and gambling, and access to a call center for you and your customers.

It is often a good idea to get a PPH service that operates offshore. By doing this, they can save considerably. These savings are then passed onto you as the client at lower costs.

The service will provide you with a number of betting lines. You will have the ability to move these up and down as you see fit. For example, if you have a big game in your local area, you may need to adjust lines for the local team, whereas you may not need to do this elsewhere in the world.

Player management is also a key feature. You will have the ability to open and close the accounts of your players, edit credit limits and edit limits for different sports and types of bets.

In addition to this, they will give you the tools to open an online website, with all the online gambling tech you need. You can find an excellent service for bookies by clicking here.

Finding Clients

Without clients, you are not going to make money. In the beginning, you may have friends and acquaintances who can place bets with you. However, as your operation grows you will need more than just word of mouth to bring in new clients.

You can keep the word of mouth spreading even further by offering referrals. This may be free bets or credit to anyone who brings in a new customer to your business.

Another way to do this is to market yourself online. You can invest in advertising and even go on social media to promote your business. However, marketing is a huge field of expertise in itself and as you grow, you may want to hire someone to do it for you or outsource it to a company.

Sports Betting Business

In summary, plan your sports betting business well. Grow slowly, keeping an eye on your finances and profit. Find a great PPH service and get started!

If you enjoyed this article, we have many more to help. With everything from accounting to marketing, we can help your business thrive in the digital economy. Check out the rest of our website today.

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