Did you know that 80 percent of consumers feel that the colors that you use for product labels improve your brand recognition? Your label design plays a massive role in helping you grow your business and create a strong customer base. It’s good to let your creative juices flow when you’re looking to make professional labels.
That said, there are things that you can do in order to take your label ideas to a new level that will resonate with customers and members of your target audience alike. The good news is that you’re in the right place to learn about the seven things that you should do when you start exploring your product label options.
Keep reading this article to learn more today!
1. Focus On Readability
The types of labels that you put on your products should contain vital information about the product itself as well as more about your business. Choosing a cool or edgy font is a great way to make your products stand out from those of your competitors, but it’s important that you also place an emphasis on the readability of those labels.
It’s important to consider the best font size for your product labels as well as a font that catches the eyes of people walking through the store. Seek a font size that allows your target audience to read the label from a fair distance away.
Another key to consider is the color of the font versus the background color. You need to make sure that these colors contrast so that you can read the text with ease. Bright colors are the best when it comes to drawing attention and building impulse for customers.
2. Think About Typographic Pairing
Typographic pairing is another important part of creating great product labels for your brand. Many products don’t give you much room to work with when it comes to pairing images with text on the label. The best approach to take is to find a way to blend the text and the imagery together for a comprehensive look.
Make sure that you’re using a fair amount of contrast if you decide to move forward with the typographic pairing for your product labels. The contrast will still allow customers to make out all of the important information on your labels with minimal effort.
Keep in mind that using the same font throughout your label is a good idea for the continuity that this provides to customers. Consider using Private Labeling Products to set your brand apart and get the perfect typography for your products.
3. Make Use of White Space
White space is one of your closest allies when it comes to creating different types of labels for your products. Any area that you’re not using for images or text on your label design is considered white space. Whatever the background color is that you choose for your professional labels will act as that “white space” on your products.
You need to use white space because it allows you to keep different bits of information separate. Taking this step makes it much easier for your customers to find the information that they’re looking for from your label ideas.
White space is also great because it allows you to capture a minimalist appearance for your products. Your products will carry a more elegant and sophisticated air with them when you find a way to optimize the white space on your products.
4. Use Illustrations
Illustrations are another big component of professional labels and capturing the attention of prospective buyers. The illustrations that you use will be different depending on your products and your target market. You wouldn’t want to use the same style of illustrations for a bourbon bottle label as you would a label for candy that is geared toward children.
If you don’t have drawing skills then it is best to find a graphic designer that can help you with different types of labels. They should have the necessary experience to create images on your labels that are perfect for the product and the target audience.
5. Label Material
The label material might not seem like a big deal on the surface, but many consumers are more likely to spend money on a product that feels like it uses quality materials. You’ll need to balance the cost of your label materials versus the benefits of having a nice label. Still, it’s best to find a balance where you’re creating quality labels for your products while still generating a sizable profit.
6. Be Original
Don’t look at other brands that have had success with iconic logos. You can draw inspiration from the things that they’ve done and the brand recognition that they’ve achieved, but always remember that they got to where they’re at because they were original and authentic.
You’ll find an uphill battle to gain brand recognition if you’re borrowing your label design from other products. The best approach is to create unique and original types of logos for your products that people will associate with your brand.
7. Add Printed Information
Depending on your products, you need to leave some space to specify the ingredients that are used in your products so that customers can make an informed decision prior to purchasing them. This is especially important if you’re planning on creating food goods or beverages since many people suffer from allergens.
It’s best to use a font that is clear and easy to read for your customers. If an item is gluten-free then it’s best to put that in a prominent place on the label to make life easier for your customers.
Start Creating Your Own Product Labels Today
Creating your own product labels is a big part of growing your brand and generating more sales. Make sure that you’re using good typography and colors that draw the attention of people at the store. You should also make the most of the white space on your professional labels and include printed information about your brand and products on your label design.
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