When 93% of all online experiences start with a search engine, it’s no surprise you want to rank higher on Google. However, there is a lot of competition out there. You need all the help you can get to rank on the front page.
The good news is that many tools are available that will help boost SEO for your website. Keep reading to learn seven tools worth using.
1. Google Trends
It isn’t always easy to rank for established terms. Websites have had enough time to create great content and optimize everything possible for established keywords. Competing for those keywords isn’t always feasible if you’re just getting started.
The same isn’t true for new trends in the market. Established websites aren’t always on top of trends in your industry. You can use Google Trends to find new topics that your competition hasn’t noticed yet.
If you can get ahead of other websites and create content for those trends, you can rank easier for those keywords and get more organic traffic.
2. Answer the Public
Knowing what searchers are asking on search engines is one of the best ways to uncover keywords for your industry. Unfortunately, it isn’t always possible to do this with regular keyword research. You’re only seeing competitive terms that everyone else targets most of the time.
Targeting less-searched questions is a great way to create new blog posts for your website and rank for new keywords. To find these keywords, you’ll need to look at what people ask in your industry.
Answer the public is one of the best free SEO tools for this task. This website takes a keyword and displays common questions people ask in your industry.
Optimizing your website content isn’t always easy. As an individual, it takes a lot of time to look through the websites on the front page of Google for each keyword and figure out why they are there. That’s where SurferSEO helps.
SurferSEO is a content optimization tool that automatically analyzes the first page of Google for a keyword. It then takes your website content and compares it to the content already ranking.
What you get are suggestions for how to optimize your content. You’ll discover new keywords and topics to include in your article. As a result, you’ll learn what you need to include in your content to rank on the first page with the other websites.
4. Screaming Frog
If you want to boost SEO, one of the first steps is to make sure everything on your website is in order. However, this is challenging to do when you have a ton of content. Most people need automated tools to help.
Screaming Frog is a tool that crawls your entire website. It will grab every URL and show you information about everything. You’ll see the meta information, content length, and tons of other information.
You can also use Screaming Frog to find errors on your website. If you delete a page and still have internal links to that page, you’ll learn about it with Screaming Frog. You can use this data to clean up your linking structures to optimize the information flow of your site.
You need a lot of data to optimize your SEO strategy. It’s hard to find one tool that offers as much data as Ahrefs.
Ahrefs started as a backlink analyzer for websites. As time has gone on, it’s turned into much more than that. You can monitor keyword rankings, traffic volumes, backlinks, and much more.
On top of that, Ahrefs can crawl your website to find errors that can impact your SEO performance automatically.
While Ahrefs is one of the more expensive tools out there, the value it offers is undeniable. You only need a month to gather a large amount of data, so most people will find value in using Ahrefs for a while.
6. Google Search Console
It’s hard to collect public data about keywords these days. You can get estimates from many websites, but they aren’t always correct. It’s also hard to see where your traffic comes from since Google Analytics doesn’t provide as much data anymore.
You can gather a lot of that data by signing up for Google Search Console. This tool will show you your ranking keywords and their average ranking in the search engine. You can also learn about site performance issues that can impact your ranking.
You’ll need to verify your website with the program. However, the tool is free and worth using for every web admin.
Sometimes you need quick information about your competition. You don’t have the time to manually look up every website on the front page of Google for all the keywords you’re investigating. The good news is there are browser plugins that can help.
SEOQuake is available for Google Chrome and Mozilla Firefox and will show you detailed information on the Google search page. You can view backlink counts, social media shares, Alexa rank, and other domain metrics.
All this information can give you a quick overview of the front page of Google and quickly figure out if a keyword is worth targeting.
Keep Looking for New Tools to Boost SEO
The SEO world changes fast, so there are constantly innovations in the SEO optimization tools market. What you have may work now, but you never know when something new can improve your SEO optimization process. Be on the lookout for new tools that can boost SEO for your website.
Do you want to learn more about SEO and how to use it to get organic website traffic? Head back to the blog to find more SEO tips.