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7 Effective Email Marketing Tips for Companies

Over 60% of small businesses use email marketing to engage their customers. In fact, email marketing now has a $36 return on investment. Top performers achieve an ROI greater than $70!

With a strong email marketing strategy, you can use emails to generate more leads and sales. Your ROI will rise, making growing a business all the easier.

Boost your ROI with these seven effective email marketing tips today!

1. Create a Lead Magnet

Before anything else, it’s important to make sure your website has at least one email subscription form. Otherwise, you’ll likely struggle to use the rest of these email marketing tips.

Give consumers a reason to subscribe to your emails. For example, you might offer a helpful tool or eBook in exchange for a subscription. Try to think of an offering your customers want, need, and can’t find elsewhere.

Take the time to edit the subscription form, too. Try to limit the form to three fields:

  • First name
  • Last name
  • Email

If your form is long or complicated, consumers might stop filling it out halfway through. You’ll lose the chance to build your email subscription lists.

Don’t limit yourself to only one opt-in form on your website.

Instead, consider adding lead magnets within your blog posts as well. For example, a pop-up form can appear when the visitor scrolls down the page. You can also use a call-to-action at the end of the post to generate emails.

As you continue using these email marketing tips, consider A/B testing your forms or using heatmaps. Determine the best placement for your forms to boost your subscription rate.

Once you grow your subscription list, you can use the rest of these tips to engage your customers.

2. Update Your Website

Take the time to update your website as well.

If your website isn’t fast, mobile-optimized, or user-friendly, visitors might leave before they subscribe. Instead, update your website to ensure it complies to Google Core Web Vitals. These search engine optimization (SEO) ranking factors can improve your website user experience (UX).

A strong UX indicates your site is easy for visitors to explore and use.

As people linger on your website, their dwell times will begin to increase. Your website bounce rate will drop, which can benefit your search engine rankings.

Appearing at the top of the page for relevant searches can help you generate more website traffic. Generating more site traffic will give you the opportunity to attract new email subscribers.

3. Have a Goal in Mind

Before planning your first email marketing campaign, consider the goal you want to accomplish. Make sure the goal is SMART. These goals are Specific, Measurable, Attainable, Relevant, and Timely.

Establishing a SMART goal for each email campaign will help you track your progress along the way. It can also help you make informed decisions regarding messaging or imagery.

For example, you might want to use emails to:

  • Generate brand awareness and recognition
  • Direct people to your website
  • Generate more online sales
  • Establish your credibility
  • Encourage people to call you
  • Share your experience and expertise
  • Boost online sales
  • Increase traffic to specific product pages

Have a single goal in mind for each campaign. Then, establish a key performance indicator to track your progress. For example, if you want to generate more sales, track online purchases.

Your goal can help you determine your call to action, subject line, and more. Keep that goal in mind to ensure email marketing helps your business grow.

4. Segment Lists

Once you begin attracting email subscribers, segment your subscription lists.

Segmentation will help you create personalized emails. Personalization will show consumers you understand their needs and interests. You’ll have an easier time communicating your ability to help solve their problems.

When segmenting your email subscription lists, consider:

  • Age
  • Gender
  • Location
  • Buying behaviors
  • Interests
  • Immediate goals
  • Pain points
  • Communication preferences
  • Household income

Try creating distinct buyer personas. Imagine each persona as a real person. How would they talk to you in person?

Use buyer personas to determine how to communicate with your customers through email marketing. Create emails that appeal to their current needs or the pain points they’re experiencing.

You could have an easier time generating leads and sales using personalization.

5. Maintain Consistency

As you begin designing your emails, make sure to maintain brand consistency.

A consistent visual brand can help brand awareness grow into recognition. Consumers will have an easier time remembering the last time they interacted with your brand. They’ll begin recognizing your visual brand on other marketing channels, too.

Your visual brand includes your logo, color palette, font styles, and imagery styles. However, you should also consider your brand voice, tone, and personality when writing your emails.

If consumers see a different brand within your emails, they might think they subscribed to the wrong business. They might unsubscribe, impacting your ability to communicate with them in the future.

6. Use the Right Tools

You can plan for a more effective email marketing campaign by using the right tools.

First, consider using an email marketing platform that will allow you to design and automate your emails. You can automate emails based on a schedule or triggers.

For example, you can send an email if someone leaves items in their cart.

Automation will save you valuable time. You can find the best marketing software to learn more.

7. Edit for Errors

Before going live with a new campaign, make sure to review each email for potential errors.

Make sure:

  • The email’s purpose is clear
  • There’s an attractive subject line
  • Images are eye-catching
  • The CTA aligns with the goal
  • There’s a return email
  • There aren’t typos
  • The preview works on different devices

Have someone review your email marketing campaign before it goes live, too.

Start Using These Email Marketing Tips to Boost Your ROI

Using these email marketing tips can help you develop a more effective campaign. You’ll have an easier time experiencing email marketing benefits firsthand as a result. Start growing your business with these seven simple tips today.

Remember, you don’t have to do it alone. Using email marketing software or requesting marketing services can make all the difference.

Searching for more tips? You’re on the right blog.

Explore our latest articles for more helpful tips!

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