Looking to take your business to the next level by utilizing all that social media has to offer? Using different apps and platforms can bring in a lot of untapped business. But you can also drive current and potential clients away with your accounts.
There are many ways you could be dissuading customers with your posts. Here are some of the most common social media mistakes and how to keep them off your page.
1. No Social Media Strategy
Social media isn’t something to be taken lightly. It can be an amazing tool to drive new customers and help existing ones as well. If you start posting on any platform without making a plan and considering how you can best utilize it for your business, you’re unlikely to succeed.
Social media takes some forethought to use well. Make sure you learn about the platform and what would work for your specific business. A plan for nonprofits will look different from a plan for a big chain company.
2. Poor Content
While you give yourself time to plan your posts, look at successful accounts similar to your own. Social media posts can make or break your success, so be sure you know what looks good, is trending, and will help endear customers to your brand.
Posting things erratically or that don’t look good or show you off will not bring in new business. You want to show off your best side and give people a new look at your business by utilizing your chosen platform.
3. Over Sell, Overkill
While social media marketing is about selling yourself as a business, you can overdo it. It was developed to connect people, so focus on making connections first. You can certainly use it to notify people about sales and upcoming opportunities, but focus on how you can connect with a new audience too.
4. No Comment
Social media platforms are all about being social. Engage with your followers. Answer DMs and comments, and show people that you are a company made of real people who care.
You could post incredible things on your social media profile, but if you aren’t engaging with your followers, you may not gain any more.
5. Too Far Behind the Curtain
Social media posts are a great way to show the human side of your business. You can give followers and customers a look at how things are done behind the scenes. But there is such a thing as oversharing.
Sometimes posts can become too casual and too personal. You still want to maintain a professional account when sharing on social media. Don’t overdo the posting or the personal details, and keep your posts PG for your audience.
6. Off Brand and Off Message
Stick to your social media plan and stick to your message. It’s easy to get lost in the constant stream of information, posts, and ads on the internet. If your posts are irrelevant to your company or product, there is no point in posting them.
Common Social Media Mistakes
While this may seem like a long list of faux pas, remember that these are some of the most common social media mistakes, meaning they’re easy to make but even easier to avoid. You don’t have to be a pro at social media to run a solid account for your business. And you can find marketing businesses online to help if you find yourself unable to use social media.
Don’t panic about each post. Stay on brand, and keep it clean and clear. You’ll have a helpful account people can use.
And if this helped you better understand how to utilize social media, keep reading our articles more useful tips and tricks.