Marketing a chiropractic clinic has never been harder than today. With the advent of digital marketing and advertising, which has a staggering $350 billion market size, there are just so many marketing tools. From SEO to social media and everything in between.
It may be hard for you to decide which channels are worth pursuing for your chiropractic practice. However, if you want to get ahead of the competition, it’s important that you at least consider all options and find out which ones work best for you.
Here are six powerful chiropractic marketing tools that could potentially boost your practice. These tools are proven to be effective and will help you reach more potential patients. So, without further ado, let’s get started!
1. Invest in SEO
One of the most important marketing tools for any business today is SEO. Search engine optimization helps you rank higher in search engine results pages, making it more likely for people to find your clinic when they search for relevant keywords.
There are a lot of factors that go into SEO, but some of the most important ones include optimizing your website for relevant keywords, creating high-quality content, and building backlinks.
SEO is a long-term marketing strategy, but it is one of the most effective ways to reach more potential patients online. According to research, organic search is responsible for 53% of all website traffic. This means that if you’re not investing in SEO, you’re missing out on a lot of potential patients.
That said, SEO is a lot of work. Given its complexity, one of the best things you can do is hire a professional chiropractor SEO agency to do all the work for you.
2. Use Google Ads
Google Ads is a powerful marketing tool that can help you reach new patients.
When potential patients search for chiropractors in your area, your ad will appear at the top of the search results. Google Ads allows you to target potential patients by location, so you can be sure that your ad reaches people who live near your practice.
You can also set a budget for your Google Ads campaign to control how much you spend on marketing. One of the best things about Google Ads is that you only pay when someone clicks on your ad. This means that you only pay for results, which is a very effective way to market your chiropractic practice.
Furthermore, you can use Google Ads to track how many new patients you’ve gained from your marketing campaign. This data can help you adjust your budget and ad strategy over time to get the most out of your Google Ads campaign.
3. Take Advantage of Social Media
Chiropractic social media marketing works like a charm because most people are on social media these days. You can use this to your advantage by creating and maintaining a strong presence on platforms like Facebook, Twitter, TikTok, and Instagram.
As a chiropractor, you can post advice, articles, and tips related to your industry. You can also use social media to run ads and promotions. For example, you could show your patients how to relieve some pain with at-home exercises.
If you have a new product or service, use social media to let your patients know. You can also post special offers and deals on your social media platforms to attract new patients.
Make sure you are active on social media and regularly posting engaging content. Include a call-to-action that encourages them to visit your website or give your office a call. You can also run targeted ads on social media to reach even more potential patients in your area.
4. Use Video to Your Advantage
YouTube is the second largest search engine, and video is one of the most popular forms of content.
According to research, videos are shared 1,200% more than text and images combined. Not only is video great for SEO, but it’s also a fantastic way to connect with potential patients.
People are visual learners, and they want to see who they’ll be working with. A quick introduction video on your website can do wonders for building trust and rapport. You can also use video content in your email marketing and social media campaigns.
If you’re not comfortable being on camera, that’s okay! There are plenty of other ways to use video without being in front of the camera. You can create helpful “how-to” videos, testimonials from happy patients, or even animations.
5. Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you, contact you, and learn more about your chiropractic services.
According to research, 97% of people learn about local businesses online. So, if you’re not using Google My Business to market your chiropractic practice, you’re missing out on a huge opportunity.
Google My Business is a powerful marketing tool because it allows you to:
- List your practice on Google Maps
- Manage your online reviews
- Post updates about your practice
- Respond to customer questions and messages
Google My Business is a great way to improve your local SEO and get more exposure for your chiropractic practice. If you need help, there are many professional chiropractic marketing companies available.
6. Hubspot
Hubspot is one of the best chiropractic marketing tools for small businesses. It offers a free CRM, which is essential for managing customer relationships. Hubspot also has a blog that offers helpful tips and advice for small businesses.
One of the top features Hubspot offers is marketing automation. This can save you a lot of time by automating tasks such as email marketing, social media, and lead generation. According to research, businesses that use marketing automation see a 53% increase in conversion rates.
You can also use it to save your chiropractic events ideas because Hubspot provides a content calendar to help you plan and publish blog posts, ebooks, webinars, and more. Use a chiropractic marketing plan template to help you create a strategy that will work for your practice.
The Best Chiropractic Marketing Tools
By using these six chiropractic marketing tools, you’ll be well on your way to boosting your practice.
It’s important to remember that marketing is an ongoing process. Continuously test and measure the results of your efforts so that you can make adjustments as needed.
If you need help getting started, there are plenty of chiropractic marketing companies that can assist you. Did you find this article helpful? Share it with your network check our blog for more.
