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5 Ideas for Creating and Using Promotional Materials for Business

Did you know that small businesses spend at least one percent of their revenue on marketing? While that may seem like a small budget, it can produce real results when properly executed.

Are you looking for ways to boost your advertising strategy? One of the best ways to raise your brand awareness is by using promotional materials for business. These items give potential customers a positive image of your business, even if they have never used your services before.

Every time potential customers see your company logo on a gift, they’ll remember your business. So, if they eventually need the services you offer, they’ll likely contact you instead of competitors.

What are some of the best promotional products to give out? In this post, we’ll share some ideas with you that’ll help you find the right materials for your business. Let’s find out what they are!

1. Pens

Some of the most common promotional items for businesses are pens. Since nearly everyone uses pens at home or work, they are practical, so potential customers will use them often.

Many businesses give out pens at their front desk or when clients sign documents. However, you can send out promotional packs in the mail and include pens since they’re so small.

2. Vape Pens

While it may not suit all businesses, some companies and shops give promotional vape pens to customers. This item is most appropriate for dispensaries or stores that sell tobacco.

A great way to give them to customers is by placing a vape pen display on the counter and offering them to individuals who spend a minimum amount of money.

3. Tote Bags

As more of us become environmentally conscious, tote bags have increased in popularity. Whether at the grocery store or running other errands, those who use your tote bags will be advertising your company. Remember to include the logo in large print!

4. Mugs

Like pens, mugs are popular as promotional items because nearly everyone uses them during their workday. However, instead of simply slapping your logo onto a mug, you can go all out by designing a charming mug related to your business’s theme.

For example, if you have a flower shop, the mug could feature beautiful flowers and plants with your logo painted in the center. Whenever customers use this promotional item, they’ll be reminded of the effort you put into making your products lovely.

5. Notepads

Most people keep notepads in their bags, on their desks, or by the phone. You never know when you need to jot something down in a hurry. That’s why notes make great promotional material.

You can mail a pad of sticky notes to customers, hand them out at events, or have a free stack available at the counter for clients to grab. No matter how you choose to pass them out, your customers will appreciate the gesture.

Select the Best Promotional Materials for Business!

With the help of this post, you have a better idea of what kind of items work best to promote your business. Of course, you don’t have to stick to these five promotional materials for business. Instead, you can get creative and brainstorm items that fit your brand.

Would you like more marketing advice for small businesses? If so, check out more of our great content!

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