In this digital age, being found online is essential for any law firm. If you’re not ranking in search engines, then you’re missing out on potential new clients.
But SEO is confusing, and lawyers don’t have time to learn the basics and attend to their website. That’s where SEO services come in.
This guide will show you the basics of legal SEO and what to look for when finding a reputable service.
1. On-Page SEO
There are many different types of professional SEO services for lawyers that can be used to improve the visibility of a law firm’s website. One of the most common and important types of SEO for lawyers is on-page SEO.
On-page SEO involves optimizing the content and structure of a website to make it more visible to search engines. This can be done by optimizing the website’s titles, meta tags, descriptions, and keywords. On-page SEO can also involve optimizing the website’s design and architecture.
If you are not sure how on-page SEO is done, you can simply hire experts like those who can focus on divorce lawyer marketing, for example.
2. Off-Page SEO
Off-page SEO is any type of optimization that can be done on a website that is not part of the actual website itself. This can include things like link building, social media signal boosting, and even things like PR and directory submissions.
Link building is the process of creating inbound links to a website to improve the site’s ranking in search engines. The most common methods of link building are through social media, blogging, and directory submissions. Link building is considered a necessary part of any successful SEO campaign.
While it may seem like a lot of work, Off-page SEO is one of the most important types of optimization that can be done for a website. This is because it helps to build up the authority of the website and makes it more visible in the search engines.
3. Local SEO
Local SEO is a type of SEO that is specifically designed to help your law firm rank higher in search engine results for people who are searching for lawyers in your geographic location. A website is optimized for local search keywords.
Another strategy for local SEO is to claim and manage a Google My Business listing. Google My Business helps businesses manage their online presence across the search engine. By verifying and editing business information, you can help customers locate your business address and learn about what you offer. You can also use Google My Business to respond to reviews, messages, and post updates and offers.
On top of these, generating positive online reviews for the law firm, building local citations, and creating and publishing local content for the law firm’s blog should be part of the local SEO campaigns.
Get the Best SEO Services for Your Law Firm
When you need to get your law firm ranking high in search engines, you need to find the best SEO services. Look for companies that have a lot of experience with law firm SEO and that offer a comprehensive approach. They should be able to help you with on-page optimization, link building, and content marketing.
With the right SEO services, you can get your law firm’s website to the top of the search results and start getting more clients.
For more tips on SEO and other marketing topics, you may visit our main blog page.