VWB Blog How are you maximizing the effectiveness of your retail display shelves?
If you’re like most companies, you probably haven’t given much thought to this question yet. Yet, by not considering it, you’re losing out on an invaluable opportunity to increase your profit margins.
Consider that over 90% of consumers report that product packaging influences their purchase decisions. Those who invest in stellar packaging will have the edge over those who don’t. This is yet one more area in which you need to excel if you want your business to thrive.
How can you achieve this? The best way is by investing in glorious, noticeable shelves. Don’t know how to achieve this yet?
Here are key strategies to use to amp up your shelf presence and drive sales.
1. Visual Display Techniques And Cohesive Messaging
Use mannequins to highlight key items and place them in prominent positions, with several different styles of the same item to show customers the possibilities. Link messaging and visuals from floor-to-shelf displays, and this will create a cohesive visual look and storytelling across the entire store. Think about the emotion you are trying to evoke in the viewer.
Your product messaging should feel organized, inviting, and unique. Ensure that product labels and other visuals are easy to read and professional looking. Focus on creating an attractive shelves cape for the shopper with interesting and eye-catching product combinations. And add some oomph to your shelves with visuals like banner signs, props, murals, and other accents that can draw attention.
Find out more today to get started on creating an effective display shelf.
2. Choosing Color Schemes For Retail Display Shelves
Color affects customer buying behavior in multiple ways. Consider what colors work best for the items being displayed – look for colors that both stand out and match the types of shelves you want. Lighter colors are generally more eye-catching and make products look bigger, while darker colors can help to draw out the details of products.
Incorporate contrasting colors, like complementary colors that are opposite each other on the color wheel, to make objects stand out even more. Keep in mind the brands of items being displayed, as color schemes should be relevant to the product type.
3. Geometric Arrangements To Increase Engagement
One way of making your retail store display shelves more effective is by arranging them in a geometric arrangement. This can be done by creating a focal point in the center of the space and grouping items together in a circular, triangular, or rectangular pattern. These strategies will help you to create an effective retail display that will draw customers in to see what you are offering.
Make Positive Reinforcement To Promote Merchandise
Strategies to make retail display shelves more effective can be easily achieved. Positive reinforcement is a great way to show customers why your merchandise is the best. Use the power of positive reinforcement to promote your merchandise and help further increase sales. Increase customer interaction and make your retail store stand out!
Interested in learning more about retail display shelves? Then be sure to explore our blog for all of the answers to your question!