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3 Factors to Consider When Hiring Video Production Services

69% of customers prefer video over text when learning about a new product. They’ll even spend 88% more time on a website that has video.

86% of businesses use video as a marketing tool. 64% of marketers consider it the most difficult kind of content to create.

This is why the market for video production services is worth at least $234.9 billion and growing at a rate of 2.4%. It makes the process of creating a well-filmed video that your customers will love less painful.

Read on to learn three factors to consider when hiring a video production company.

1. Services and Scope

Video production is a complex process that involves three stages: pre-production, production, and post-production. The most important parts of these stages include:

  • Filming
  • Editing
  • Marketing
  • Distribution

Determine the scope of your project first. Do you want flashy graphics and elaborate scenery or a short commercial that includes one or two scenes?

Make sure they have a full team of professionals skilled in the type of video you want to create. They should have:

  • Cinematographers
  • Scriptwriters
  • Editors
  • Producers
  • Directors

Getting the right services and knowing the scope of your projects are also important for your budget. Make sure the video production company can give you what you need without charging you for what you don’t.

2. Experience

See how many years they’ve been in business before hiring a video producer. The longer they’ve worked, the better, but make sure they’re using up-to-date equipment.

Find out about how many clients they’ve served. Ask for a client list to see who they’ve worked with before and what they did for them.

Look at a few of their past projects from their online portfolio. It should be full of high-quality videos to watch. At least some of them should be similar to the type of video you want them to create.

Find testimonials and reviews to see what their past clients thought of them. It’s a more trustworthy way to vet video production services than their edited, squeaky-clean portfolio.

3. Cost

Find out how much time you’ll need them to commit to your project. Their cost is often broken down by day rates for shoots and hourly rates for pre and post-production.

This depends on what services you need, and some, such as motion graphics, are more expensive than others. Get a full bill that includes any additional fees such as music licensing.

Compare the value of all your video production options, such as the video production company located here. Consider their value based on how much more sales or leads they’ll give your business.

More on Hiring Video Production Services

Video production services make video marketing, one of the most valuable ways to gain customers, easier and more effective. You’ll notice a boon in leads and sales if you hire the right one.

Find out if they offer all the services you need. Check their reviews and past clients to gauge their experience. Weigh the cost against the quality of their final product.

Read on to learn more about professional video marketing.

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